Clay Club is a non-profit ceramics studio dedicated to making clay accessible and affordable for the local community. After relocating to Chinatown in 2025, the studio needed a cohesive visual identity to establish its presence and help visitors discover the new space.
I developed a comprehensive branding system, including the logo, custom display typeface, storefront graphics, wayfinding, signage, social media assets, and promotional materials. Inspired by the organic forms of ceramic vessels, the identity creates a playful and welcoming experience while improving the studio's visibility, guiding visitors through the building, and strengthening its connection with the surrounding community.
