Completion Time: June 2024
Designed for Friends of Chinatown YYC, this branding identity celebrates Calgary's Chinatown through a warm, playful, and approachable visual language inspired by traditional Chinese architecture.
The identity extends beyond the logo, appearing across social media, community events, partnerships, fundraising merchandise, apparel, badges, and promotional materials. Its flexible branding system has helped create a consistent and recognizable presence for the organization.
